Course Code: BSB52415
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The BSB52415 Diploma of Marketing and Communication is a nationally accredited course designed for marketing professionals to enhance their leadership skills required in a diverse range of businesses.
This Diploma qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors that possess a sound theoretical knowledge base and demonstrate a range of managerial skills.
Enhance your business leadership skills with the BSB52415 Diploma of Marketing and Communication! This is perfect for anyone wishing to become a:
This course is delivered through Self-Paced Online Learning by Asset College (RTO#31718). It has been specifically designed to develop and improve each learner’s skills the marketing and communication area.
The method of delivery is ideal for students who wish to study according to their own schedule. We have a continual intake of learners on this basis, so everybody interested can enrol straight away!
Course Duration: The learners will be given up to 12 months to finish the course. If they are able to spend more time studying, then they will be able to finish the course faster!
Please read the appeals policy, complaints policy, refunds policy, and other policies and procedures in the Asset College Student Handbook before enrolling.
Your Diploma or Statement of Attainment will also be issued by Asset College (RTO#31718).
If you are looking at improving your marketing and communications skills, then this Diploma of Marketing and Communication (BSB52415) is perfect for you. The course reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills.
Throughout this course, you will learn how to come up with the right strategies for your client or business and ensuring these strategies work effectively through analysis.
Expected Study Hours: For this self-paced course, learners are expected to spend approximately 30 to 40 hours of study per week to complete each unit.
Assessment Methods: Learners will be assessed through a combination of written questions, projects that require demonstration of knowledge and skills, and case studies or practical activities that can be based on real or simulated work environments.
The BSB52415 Diploma of Marketing and Communication is comprised of a total of 12 units (3 cores and 9 electives), which have been carefully selected to ensure they meet the needs of lead marketer teams across diverse industry sectors.
BSBMKG507 – Interpret market trends and developments
BSBMKG523 – Design and develop an integrated marketing communication plan
BSBPMG522 – Undertake project work
BSBADV507 – Develop a media plan
BSBFIM501 – Manage budgets and financial plans
BSBLDR502 – Lead and manage effective workplace relationships
BSBMKG501 – Identify and evaluate workplace relationships
BSBMKG502 – Establish and adjust the marketing mix
BSBMKG506 – Plan market research
BSBMKG514 – Implement and monitor marketing activities
BSBMKG515 – Conduct a marketing audit
BSBCUS501 – Maintain quality customer service
*Alternate elective units may be available upon request, but are not guaranteed. To view the full list of elective units for this qualification, please visit training.gov.au.
There are no prerequisites to enrol in this course. However, it is preferred that students:
To support you in your studies Asset College (RTO# 31718) will provide:
To complete your studies you will need to have access to:
After completing the BSB52415 Diploma of Marketing and Communication course, you may consider additional training to complement your skills with the following courses:
RPL is offered to any Learner who can provide evidence of competency for the units offered within this qualification. This can include any previous formal or informal training and/or previous life or work experience. Simply indicate during your enrolment if you wish to apply for RPL.
^To enrol now, pay only the upfront fee and take advantage of easy monthly payments for the remaining course balance. View the course information pack for complete pricing details.