Diploma of Marketing and Communication


Course Code: BSB52415

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The BSB52415 Diploma of Marketing and Communication is a nationally accredited course designed for marketing professionals to enhance their leadership skills required in a diverse range of businesses.

This Diploma qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors that possess a sound theoretical knowledge base and demonstrate a range of managerial skills.

*CLICK HERE to Get your Full Course Info Pack Now!*

 

Where Can the BSB52415 Diploma of Marketing and Communication Take Your Career?

Enhance your business leadership skills with the BSB52415 Diploma of Marketing and Communication! This is perfect for anyone wishing to become a:

  • Marketing Manager
  • Marketing Team Leader
  • Project Manager
  • Public Relations Manager
  • Senior Communications Officer

Course Delivery

This course is delivered through Self-Paced Online Learning by Asset College (RTO#31718). It has been specifically designed to develop and improve each learner’s skills the marketing and communication area.

The method of delivery is ideal for students who wish to study according to their own schedule. We have a continual intake of learners on this basis, so everybody interested can enrol straight away!

Course Duration: The learners will be given up to 12 months to finish the course. If they are able to spend more time studying, then they will be able to finish the course faster!

Please read the appeals policy, complaints policy, refunds policy, and other policies and procedures in the Asset College Student Handbook before enrolling.

Your Diploma or Statement of Attainment will also be issued by Asset College (RTO#31718).

*CLICK HERE to Get your Full Course Info Pack Now!*

 

What Will you Learn in the Marketing and Communication Course?

If you are looking at improving your marketing and communications skills, then this Diploma of Marketing and Communication (BSB52415) is perfect for you. The course reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills.

Throughout this course, you will learn how to come up with the right strategies for your client or business and ensuring these strategies work effectively through analysis.

Course Outline & Structure

Expected Study Hours: For this self-paced course, learners are expected to spend approximately 30 to 40 hours of study per week to complete each unit.

Assessment Methods: Learners will be assessed through a combination of written questions, projects that require demonstration of knowledge and skills, and case studies or practical activities that can be based on real or simulated work environments.

 

BSB52415 Course Units

The BSB52415 Diploma of Marketing and Communication is comprised of a total of 12 units (3 cores and 9 electives), which have been carefully selected to ensure they meet the needs of lead marketer teams across diverse industry sectors.

Core Units:

BSBMKG507 – Interpret market trends and developments
BSBMKG523 – 
Design and develop an integrated marketing communication plan
BSBPMG522
 – Undertake project work

Elective Units*:

BSBADV507 – Develop a media plan
BSBFIM501 – Manage budgets and financial plans
BSBLDR502 – Lead and manage effective workplace relationships
BSBMKG501 – Identify and evaluate workplace relationships
BSBMKG502 – Establish and adjust the marketing mix
BSBMKG506 – Plan market research
BSBMKG514 – Implement and monitor marketing activities
BSBMKG515 – Conduct a marketing audit
BSBCUS501 – Maintain quality customer service

*Alternate elective units may be available upon request, but are not guaranteed. To view the full list of elective units for this qualification, please visit training.gov.au.

Entry Requirements

There are no prerequisites to enrol in this course. However, it is preferred that students:

  • Have English language, literacy, and numeracy skills equivalent to at least Year 12 level (Participants may choose to undertake an LLN assessment with one of our qualified assessors prior to committing to their enrolment in this qualification.)
  • Have basic to intermediate computer skills

Resources

To support you in your studies Asset College (RTO# 31718) will provide:

  • Training programs and services that promote inclusion and are free from discrimination
  • Support services, training, assessment and training materials to meet the needs of a variety of individual students
  • Consideration of each individuals’ needs to provide the best opportunity for skill development and attainment of qualifications that can lead to further training or employment
  • Opportunity for consultation between staff and students so that all aspects of individual circumstances can be taken into consideration when planning training programs
  • Consideration of the views of students’ community, government agencies and organisations, and industry when planning training programs
  • Access to information and course materials in a readily available, easily understood format
  • Information to assist students in planning their pathway from school or the community to vocational education and training

To complete your studies you will need to have access to:

  • Computer with word processing
  • PDF reader capabilities
  • Internet connection
  • Additional resources are required, such as optional textbooks and reference documents

Qualification Pathways

After completing the BSB52415 Diploma of Marketing and Communication course, you may consider additional training to complement your skills with the following courses:

  • BSB61315 Advanced Diploma of Marketing and Communication
  • BSB61015 Advanced Diploma of Leadership and Management
  • Other relevant diploma qualifications

Recognition of Prior Learning (RPL)

RPL is offered to any Learner who can provide evidence of competency for the units offered within this qualification. This can include any previous formal or informal training and/or previous life or work experience. Simply indicate during your enrolment if you wish to apply for RPL.

 

^To enrol now, pay only the upfront fee and take advantage of easy monthly payments for the remaining course balance. View the course information pack for complete pricing details.

Your FREE Diploma of Marketing and Communication Course Info Pack Includes:

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