Certificate IV in Marketing and Communication

Course Code: BSB42415

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Cert IV Marketing & Communication
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The BSB42415 Certificate IV in Marketing and Communication is a nationally accredited course. In this course, you will learn how to research and analyse the market, develop a marketing plan, apply digital solutions to optimise your time, promote a business, and implement marketing campaigns. At this level, you are likely to report to a Senior Marketing Manager.

This Certificate qualification will help you gain the knowledge and skills required to develop and apply marketing communication in your organisation.

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Where Can the BSB42415 Certificate IV in Marketing and Communication Take Your Career?

Kick start your career in marketing and communication with the BSB42415 Certificate IV in Marketing and Communication! This is perfect for anyone wishing to engage in job roles such as:

  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer
  • Public Relations Officer
  • Communication Advisor

Course Delivery

This course is delivered through Self-Paced Online Learning by Asset College (RTO#31718). It has been specifically designed to assist you with understanding the day-to-day realities of working within the marketing and business communication field.

The method of delivery is ideal for students who wish to study according to their own schedule. We have a continual intake of learners on this basis, so everybody interested can enrol straight away!

Course Duration: The learners will be given up to 12 months to finish the course. If they are able to spend more time studying, then they will be able to finish the course faster!

Please read the appeals policy, complaints policy, refunds policy, and other policies and procedures in the Asset College Student Handbook before enrolling.

Your Certificate IV or Statement of Attainment will also be issued by Asset College (RTO#31718).

*CLICK HERE to Get your Full Course Info Pack Now!*


What Will you Learn in the Marketing and Communication Course?

If you are looking at getting into marketing and communications, then this Certificate IV in Marketing and Communication (BSB42415) is perfect for you. The course will help you gain the skills and knowledge required to develop and apply marketing communication in your organisation.

Throughout this course, you will learn to make a presentation, articulate and debate ideas, apply digital solutions to work processes, and apply marketing communication across a convergent industry.

Course Outline & Structure

Expected Study Hours: For this self-paced course, learners are expected to spend approximately 25 to 35 hours of study per week to complete each unit.

Assessment Methods: Learners are assessed through a combination of written questions, projects that require demonstration of knowledge and skills, and case studies or practical activities that can be based on real or simulated work environments.


BSB42415 Course Units

The BSB42415 Certificate IV in Marketing and Communication is comprised of a total of 12 units (5 cores and 7 electives), which have been carefully selected to ensure they meet the needs of marketing and business communication professionals.

Core Units:

BSBCMM401 – Make a presentation
BSBCRT401 – 
Articulate, present and debate ideas
 – Apply digital solutions to work processes
BSBMKG417 – Apply marketing communication across a convergent industry
BSBMKG418 – Develop and apply knowledge of marketing communication industry

Elective Units*:

BSBCUS401 – Coordinate implementation of customer service strategies
BSBINM401 – Implement workplace information system
BSBLDR402 – Lead effective workplace relationships
BSBMKG408 – Conduct market research
BSBMKG409 – Design direct response offers
BSBMGK413 – Promote products and services
BSBRES401 – Analyse and present research information

*Alternate elective units may be available upon request, but are not guaranteed. To view the full list of elective units for this qualification, please visit training.gov.au.

Entry Requirements

There are no prerequisites to enrol in this course. However, it is preferred that students:

  • Have intermediate English language, literacy and numeracy (LLN) skills

Students are required to undertake an Online LLN Test prior to commencing enrolment in this course (if the student has not previously completed a Certificate III qualification).


To support you in your studies Asset College (RTO# 31718) will provide:

  • Training programs and services that promote inclusion and are free from discrimination
  • Support services, training, assessment and training materials to meet the needs of a variety of individual students
  • Consideration of each individuals needs to provide the best opportunity for skill development and attainment of qualifications that can lead to further training or employment
  • Opportunity for consultation between staff and students so that all aspects of individual circumstances can be taken into consideration when planning training programs
  • Consideration of the views of students’ community, government agencies and organisations, and industry when planning training programs
  • Access to information and course materials in a readily available, easily understood format
  • Information to assist students in planning their pathway from school or the community to vocational education and training

To complete your studies you will need to have access to:

  • Computer with word processing
  • PDF reader capabilities
  • Internet connection
  • Additional resources are required, such as optional textbooks and reference documents

Qualification Pathways

After completing the BSB42415 Certificate IV in Marketing and Communication course, you may consider additional training to complement your skills with the following courses:

  • BSB52415 Diploma of Marketing and Communication
  • BSB51915 Diploma of Leadership and Management
  • Other relevant diploma qualifications

Recognition of Prior Learning (RPL)

RPL is offered to any Learner who can provide evidence of competency for the units offered within this qualification. This can include any previous formal or informal training and/or previous life or work experience. Simply indicate during your enrolment if you wish to apply for RPL.


*May Promotions consist of 'OFFER 1: Get any 2 certificate courses for just $2500' and 'OFFER 2: Enrol this month and receive a $300 Voucher for your next course with Inspire Education'. These offers are valid only for courses delivered by Inspire Education and cannot be redeemed for courses delivered by other RTOs. May Promotions are subject to the full Terms and Conditions included and explained in the free course Information Pack. .
^To enrol now, pay only the upfront fee and take advantage of easy monthly payments for the remaining course balance. View the course information pack for complete pricing details.

Your FREE Certificate IV in Marketing and Communication Course Info Pack Includes:

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