Course Code: BSB42415
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The BSB42415 Certificate IV in Marketing and Communication is a nationally accredited course. In this course, you will learn how to research and analyse the market, develop a marketing plan, apply digital solutions to optimise your time, promote a business, and implement marketing campaigns. At this level, you are likely to report to a Senior Marketing Manager.
This Certificate qualification will help you gain the knowledge and skills required to develop and apply marketing communication in your organisation.
Kick start your career in marketing and communication with the BSB42415 Certificate IV in Marketing and Communication! This is perfect for anyone wishing to engage in job roles such as:
This course is delivered through Self-Paced Online Learning by Asset College (RTO#31718). It has been specifically designed to assist you with understanding the day-to-day realities of working within the marketing and business communication field.
The method of delivery is ideal for students who wish to study according to their own schedule. We have a continual intake of learners on this basis, so everybody interested can enrol straight away!
Course Duration: The learners will be given up to 12 months to finish the course. If they are able to spend more time studying, then they will be able to finish the course faster!
Please read the appeals policy, complaints policy, refunds policy, and other policies and procedures in the Asset College Student Handbook before enrolling.
Your Certificate IV or Statement of Attainment will also be issued by Asset College (RTO#31718).
If you are looking at getting into marketing and communications, then this Certificate IV in Marketing and Communication (BSB42415) is perfect for you. The course will help you gain the skills and knowledge required to develop and apply marketing communication in your organisation.
Throughout this course, you will learn to make a presentation, articulate and debate ideas, apply digital solutions to work processes, and apply marketing communication across a convergent industry.
Expected Study Hours: For this self-paced course, learners are expected to spend approximately 25 to 35 hours of study per week to complete each unit.
Assessment Methods: Learners are assessed through a combination of written questions, projects that require demonstration of knowledge and skills, and case studies or practical activities that can be based on real or simulated work environments.
The BSB42415 Certificate IV in Marketing and Communication is comprised of a total of 12 units (5 cores and 7 electives), which have been carefully selected to ensure they meet the needs of marketing and business communication professionals.
BSBCMM401 – Make a presentation
BSBCRT401 – Articulate, present and debate ideas
BSBMGT407 – Apply digital solutions to work processes
BSBMKG417 – Apply marketing communication across a convergent industry
BSBMKG418 – Develop and apply knowledge of marketing communication industry
BSBCUS401 – Coordinate implementation of customer service strategies
BSBINM401 – Implement workplace information system
BSBLDR402 – Lead effective workplace relationships
BSBMKG408 – Conduct market research
BSBMKG409 – Design direct response offers
BSBMGK413 – Promote products and services
BSBRES401 – Analyse and present research information
*Alternate elective units may be available upon request, but are not guaranteed. To view the full list of elective units for this qualification, please visit training.gov.au.
There are no prerequisites to enrol in this course. However, it is preferred that students:
Students are required to undertake an Online LLN Test prior to commencing enrolment in this course (if the student has not previously completed a Certificate III qualification).
To support you in your studies Asset College (RTO# 31718) will provide:
To complete your studies you will need to have access to:
After completing the BSB42415 Certificate IV in Marketing and Communication course, you may consider additional training to complement your skills with the following courses:
RPL is offered to any Learner who can provide evidence of competency for the units offered within this qualification. This can include any previous formal or informal training and/or previous life or work experience. Simply indicate during your enrolment if you wish to apply for RPL.
^To enrol now, pay only the upfront fee and take advantage of easy monthly payments for the remaining course balance. View the course information pack for complete pricing details.