Course Code: BSB42415
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The BSB42415 Certificate IV in Marketing and Communication is the Australian nationally-recognised and accredited course suitable for anyone wishing to develop their marketing and communication skills.
The Cert IV in Marketing and Communication (BSB42415) will help you gain the knowledge and skills required to develop and apply marketing and communication in your organisation and is perfect for anyone wishing to engage in job roles such as:
Inspire Education (RTO# 32067) delivers this course through Mixed Mode Delivery, which means it will be self-paced and completed via distance education using Inspire’s online student portal. Delivery includes face-to-face webinars, self-paced study, directed research and online learning and assessment materials and activities.
This enables students to complete their Certificate IV in Marketing and Communication (BSB42415) at their own pace. This delivery method is so popular because students are able to complete their course from Sydney, Melbourne, Brisbane, Perth, or in fact anywhere in Australia at times that are most convenient for them.
Please read our policies and procedures in the Inspire Education (RTO# 32067) student handbook before enrolling by clicking here.
Course Duration: You will have up to 12 months to complete the course from your enrolment date through online/distance learning. Inspire Education (RTO# 32067) has a continual intake of students on this basis.
The BSB42415 Certificate IV in Marketing and Communication is a nationally accredited course which will help you learn how to research and analyse the market, develop a marketing plan, apply digital solutions to optimise your time, promote a business, and implement marketing campaigns.
By Studying this course, you will learn to make a presentation, articulate and debate ideas, apply digital solutions to work processes, and apply marketing communication across a convergent industry.
Expected Study Hours: There are a total of up to 977 expected study hours for this course, depending on your existing skills and knowledge. To assess your knowledge, you will be asked to complete a Personal Learning Plan Evaluation after you enrol. Upon completion, you will be provided with a training plan that identifies your cohort, taking into account your existing level of knowledge and skill in this vocational area.
The amount of training and support required for each learner will vary according to their existing experience, knowledge and skills.
Inspire Education has identified four student cohorts:
• Beginner Cohort (Full Study Model) – includes learners with limited relevant knowledge or skill in the competence contained in this qualification; no recent related industry experience; study hours is up to 977 hours
• Intermediate Cohort (Partial Study Model) – includes learners with moderate relevant knowledge and skill in the competence contained in this qualification; limited recent related industry experience; study hours is up to 705 hours
• Advanced Cohort (Partial Recognition Pathway) – includes learners with extensive relevant knowledge and skill in the competence contained in this qualification; recent related industry work experience of one year or more; study hours is up to 522 hours
• Expert Cohort (Assessment only) – consists of individuals with current industry experience of 2 or more years and extensive relevant knowledge and skill in the competence contained in this qualification; these candidates are recommended to undertake a full recognition pathway; study hours is up to 461 hours
Assessment Methods: Assessment is conducted using a combination of questioning, product-based methods*, direct observation, and third-party evidence*
*Students have the option to undertake assessments for certain subjects in the workplace or using the simulation environment
Inspire’s BSB42415 Certificate IV in Marketing and Communication is comprised of a total of 12 units —5 core units and 7 elective units, which have been carefully selected to ensure they meet the needs of a wide range of administration professionals.
BSBCMM401 – Make a presentation
BSBCRT401 – Articulate, present, and debate ideas
BSBMGT407 – Apply digital solutions to work processes
BSBMKG417 – Apply marketing communication across a convergent industry
BSBMKG418 – Develop and apply knowledge of marketing communication industry
BSBRES411 – Analyse and present research information
BSBMKG413 – Promote products and services
BSBMKG414 – Undertake marketing activities
BSBRSK401 – Coordinate implementation of customer service strategies
BSBWHS401 – Write complex documents
BSBADV404 – Schedule advertisements
BSBLDR402 – Lead effective workplace relationships
The BSB40820 Certificate IV in Marketing and Communication, which supersedes this course, was released on 19 October 2020. The BSB42418 Certificate IV in Marketing and Communication has an 18-month teach out period, starting from that date. As such, students will still gain this qualification, provided they successfully complete course requirements within this period. For more information, please visit our BSB 7.0 Update FAQ page.
There are no prerequisites required to enter the Cert IV in Marketing and Communication(BSB42415). However, it is preferred that students:
Students are required to:
All students considering a self-paced online course should give consideration to the following prior to enrolment:
To support you in your studies Inspire will provide:
To complete your studies you will need to have access to:
Once enrolled, you may also consider additional training to complement your skills with courses such as:
The RPL pathway is available to any learner who can provide evidence of competency for the units offered within the qualification. See the RPL Guide for more information on this process and how to apply.
Inspire works with a range of reputable parties to market and recruit for national qualification and courses. Students of Inspire Education may be recruited by other parties under specific arrangements.
^To enrol now, pay only the upfront fee and take advantage of easy monthly payments for the remaining course balance. View the course information pack for complete pricing details.