Certificate IV in Marketing and Communication

Course Code: BSB42415

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Want the Skills to become qualified in Marketing and Communication?

The BSB42415 Certificate IV in Marketing and Communication is the Australian nationally-recognised and accredited course suitable for anyone wishing to develop their marketing and communication skills.

*CLICK HERE to Get your Full Course Info Pack Now!*


Where Can the BSB42415 Certificate IV in Marketing and Communication Take Your Career?

The Cert IV in Marketing and Communication (BSB42415) will help you gain the knowledge and skills required to develop and apply marketing and communication in your organisation and is perfect for anyone wishing to engage in job roles such as:

  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer
  • Public Relations Officer

Course Delivery

Inspire Education (RTO# 32067) delivers this course through Mixed Mode Delivery, which means it will be self-paced and completed via distance education using Inspire’s online student portal.  Delivery includes face-to-face webinars, self-paced study, directed research and online learning and assessment materials and activities.

This enables students to complete their Certificate IV in Marketing and Communication (BSB42415) at their own pace.  This delivery method is so popular because students are able to complete their course from Sydney, Melbourne, Brisbane, Perth, or in fact anywhere in Australia at times that are most convenient for them.

Please read our policies and procedures in the Inspire Education (RTO# 32067) student handbook before enrolling by clicking here.

Course Duration:  You will have up to 12 months to complete the course from your enrolment date through online/distance learning. Inspire Education (RTO# 32067) has a continual intake of students on this basis.

*CLICK HERE to Get your Full Course Info Pack Now!*


What Will you Learn in the Marketing and Communication Course?

The BSB42415 Certificate IV in Marketing and Communication is a nationally accredited course which will help you learn how to research and analyse the market, develop a marketing plan, apply digital solutions to optimise your time, promote a business, and implement marketing campaigns.

By Studying this course, you will learn to make a presentation, articulate and debate ideas, apply digital solutions to work processes, and apply marketing communication across a convergent industry.

Course Outline & Structure

Expected Study Hours:  There are a total of up to 977 expected study hours for this course, depending on your existing skills and knowledge. To assess your knowledge, you will be asked to complete a Personal Learning Plan Evaluation after you enrol. Upon completion, you will be provided with a training plan that identifies your cohort, taking into account your existing level of knowledge and skill in this vocational area.

The amount of training and support required for each learner will vary according to their existing experience, knowledge and skills.

Inspire Education has identified four student cohorts:

 Beginner Cohort (Full Study Model) – includes learners with limited relevant knowledge or skill in the competence contained in this qualification; no recent related industry experience; study hours is up to 977 hours
 Intermediate Cohort (Partial Study Model) – includes learners with moderate relevant knowledge and skill in the competence contained in this qualification; limited recent related industry experience; study hours is up to 705 hours
 Advanced Cohort (Partial Recognition Pathway) – includes learners with extensive relevant knowledge and skill in the competence contained in this qualification; recent related industry work experience of one year or more; study hours is up to 522 hours
 Expert Cohort (Assessment only) – consists of individuals with current industry experience of 2 or more years and extensive relevant knowledge and skill in the competence contained in this qualification; these candidates are recommended to undertake a full recognition pathway; study hours is up to 461 hours

Assessment Methods:  Assessment is conducted using a combination of questioning, product-based methods*, direct observation, and third-party evidence*

*Students have the option to undertake assessments for certain subjects in the workplace or using the simulation environment


Marketing and Communication Course Units

Inspire’s BSB42415 Certificate IV in Marketing and Communication is comprised of a total of 12 units 5 core units and 7 elective units, which have been carefully selected to ensure they meet the needs of a wide range of administration professionals.

Core Units:

BSBCMM401 – Make a presentation
BSBCRT401 – Articulate, present, and debate ideas
BSBMGT407 – Apply digital solutions to work processes
BSBMKG417 – Apply marketing communication across a convergent industry
BSBMKG418 – Develop and apply knowledge of marketing communication industry

Elective Units:

BSBRES411 – Analyse and present research information
BSBMKG413 – Promote products and services
BSBMKG414 – Undertake marketing activities
BSBRSK401 – Coordinate implementation of customer service strategies
BSBWHS401 – Write complex documents
BSBADV404 – Schedule advertisements
BSBLDR402 – Lead effective workplace relationships

The BSB40820 Certificate IV in Marketing and Communication, which supersedes this course, was released on 19 October 2020. The BSB42418 Certificate IV in Marketing and Communication has an 18-month teach out period, starting from that date. As such, students will still gain this qualification, provided they successfully complete course requirements within this period. For more information, please visit our BSB 7.0 Update FAQ page.

Entry Requirements

There are no prerequisites required to enter the Cert IV in Marketing and Communication(BSB42415). However, it is preferred that students:

  • Are 18 years or older
  • Have sound language and literacy skills (at least Year 10 English, or equivalent)
  • Have basic computer skills

Students are required to:

  • Obtain a Unique Student Identifier (USI)
  • Provide a valid ID with his/her picture and signature
  • Undertake a Language, Literacy and Numeracy Evaluation
  • Undertake a Personal Learning Plan, with Cohort explanation and learning pathway

All students considering a self-paced online course should give consideration to the following prior to enrolment:

  • Ability to access any required technologies
  • Information technology skills in accessing and using online programs
  • Experience and self-motivation to learn on their own
  • Competing pressures, such as work and family commitments, that may impact self-paced study time

Take our “Online Study Readiness Survey” to do a self-assessment! Visit the Inspire FAQ page for more info.


To support you in your studies Inspire will provide:

  • Access to a student account in the Learning Management System (LMS) for submission
  • Learning Materials and Assessment Workbooks
  • Simulations, where applicable
  • Templates for completing Project Documents

To complete your studies you will need to have access to:

  • Where possible, access to a workplace where they can complete their assessments under a supervisor (Note: Inspire Education will provide a simulated environment for students unable to secure a workplace for their assessments – for units applicable under simulated pathway only)
  • Computer with:
    • Internet access through Google Chrome
    • MS Word, MS PowerPoint or equivalent applications
    • Adobe Acrobat Reader
  • Video-recording equipment (e.g. mobile phone or video recorder) to record role-play activities and presentations
  • At least five (5) people to participate in various role play tasks or practical activities (may be friends, family members, colleagues, etc.)
  • A safe environment to conduct the role play activity
  • Webcam and USB headset for participating in webinars (optional)

Qualification Pathways

Once enrolled, you may also consider additional training to complement your skills with courses such as:

  • BSB52415 Diploma of Marketing and Communication
  • BSB61315 Advanced Diploma of Marketing and Communication
  • BSB61015 Advanced Diploma of Leadership and Management

Recognition of Prior Learning (RPL)

The RPL pathway is available to any learner who can provide evidence of competency for the units offered within the qualification. See the RPL Guide for more information on this process and how to apply.

Inspire works with a range of reputable parties to market and recruit for national qualification and courses. Students of Inspire Education may be recruited by other parties under specific arrangements.



^To enrol now, pay only the upfront fee and take advantage of easy monthly payments for the remaining course balance. View the course information pack for complete pricing details.

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