In today’s social media age, Facebook, Twitter and Instagram has undoubtedly dominated the scene — communication and info sharing has never been more convenient, right?
However, despite the success of the mentioned social media platforms, LinkedIn has developed to be the premier online space for career-oriented individuals and business professionals.
It is commonly used to expand their network, acquire resources and support, and build further business relationships with potential clients, employers, customers, or partners.
While LinkedIn may have heaps of applications in the business field, more Australians are beginning to use it as an “online resume” for employers and recruiters to see online.
Job searching has never been easier, so if you’re keen to take advantage of what LinkedIn can do for you, then you should be aware on how to start the right way by knowing how to come up with a well-crafted LinkedIn profile!
Learn awesome and effective tips on how to write a professional LinkedIn profile that’s surely going to catch the eyes of potential employers and recruiters.
What do LinkedIn Profiles Look Like in 2019?
Before getting into the specifics of enhancing your profile, get to know each part of your LinkedIn profile, how they should look, and what to put in them:
Your potential employers may be browsing through heaps of profiles in LinkedIn as they search for potential candidates, so the question is: how do you make your profile stand out?
Your LinkedIn headline is the first thing your searchers will read about you.
Be sure to maximise the limited characters allowed in the headline.
Take a look at Inspire Education’s LinkedIn profile as an example. As a company, the profile displays what kind of industry the organisation is involved in.
Also, a short tagline is indicated right below to give readers a sneak peek of what Inspire is all about.
In your part, you can strategically establish your professional image by adding your educational background, previous/current work experience, including your job title. The main goal is for you to immediately attract the attention of your potential employers.
These kinds of information are commonly the search terms/keywords they use when recruiting. Optimising your profile, especially if your job role is highly in-demand on the field you’re into, gives you the edge in search results.
Uploading a decent photo of yourself is another way to get noticed. It doesn’t always have to be a formal photo. It just has to be neat and sharp. But of course, if you really want to catch the eyes of your employers, uploading a formal and professional photo will always be the best way to do it.
Next to your headline is your summary. Be sure to include a short but comprehensive summary about yourself.
If you nailed your headline, then it’s quite certain that your potential employer may want to read more — and your summary is the next place to go.
This is your 2nd chance to share about yourself and your professional experience. Make use of keywords that are relevant to your study/field.
Don’t just talk about your previous educational attainment/employment history. Include your future goals, highlighted skills, and any major accomplishments.
Strategically make use of this to effectively convey information that might not fit anywhere else in your LinkedIn profile. Don’t make the same mistake as others and stand out!
3. Customised URL
Having customised URLs (linkedin.com/your name) make it easier to optimise your profile for public viewing and sharing.
Having a custom URL makes your profile look more professional, clean, and legitimate. Most LinkedIn users don’t customise the way their URL is built by default.
The default URL for every LinkedIn user is made up of random letters and numbers all squished together. Can you imagine having such a messy URL to represent your profile?
4. Job Description
Include your past and present job positions. You can place this anywhere in your profile, either in your headline or on your summary/overview page.
If you already did this but only added your past job roles, then you’re still missing out.
Most employers use the current title box to search for their candidates — simply because they’ll be sorting through thousands of candidates who held a certain role, which is very time-consuming, inefficient and most of the times misleading and inaccurate since they are past positions.
5. Add Specific Skills
You can optimise your profile’s searchability by highlighting your skillset. You may do this outside your headline, profile summary and job description. Add skills that are specifically searchable to employers and other connections.
Make sure to make use of keywords. Often times, a specific skill set is a searchable keyword not just in LinkedIn, but also in Google. Adding targeted keywords can help your profile show up on skill-specific searchers.
Also, having a list of specific skills or specialties makes it easier for employers to note how competent you are for the job role. Give them more reasons to hire you!
Now that you have an idea of what the modern LinkedIn profile must look like, it’s time to give you some tips to highly consider when crafting your own profile:
Creating an Effective LinkedIn Profile
1. Have the time to optimise your profile
Sure, you can have all the know-how when it comes to creating a good profile, but having the time and will to do so is another thing.
Having a “Yep, this will do” mentality will not help you optimise your LinkedIn profile. Make sure to give ample time in applying every tip and trick when it comes to optimising your LinkedIn Profile.
Recruiters will be able to notice how much time was spent in tidying up your profile, and it will certainly help you project a good image to your potential employers.
2. Make use of a welcoming tone
This is a tip you can incorporate in your summary section. What you write in your summary is your opportunity to express yourself in the best way possible.
Ultimately, employers can brew up their first impressions about you upon reading your summary section. Having a warm and welcoming tone can certainly help your employers create a positive impression towards you.
Apply this tip on top of a well-written summary section, and it will surely boost your image.
3. Consider adding pictures, videos, and presentations to your summary
LinkedIn allows you to add multimedia to your profile summary. This can really boost your profile’s overall look, plus it provides more concrete insights to your employers.
So instead of just talking about your work, you can show yourself in action through snapshots. Or, post a video that has something to do with the line of work that you do. Be creative!
4. Regularly update your status
Similar to Facebook, LinkedIn lets you update your status when you want to share something with your connections. But unlike Facebook, LinkedIn is more professional in nature. Which means, update and share strategically and professionally.
Share an article that has something to do with the line of work you do or share a blog you just wrote — not what you had for lunch today.
5. Join LinkedIn Groups
Joining in LinkedIn groups can do wonders for your job search.
Join groups that are relevant to your profession or industry and instantly connect with people. You will be acquainted with people who are engaged in the same career path as you are — which is good for you.
Employers will be able to see that you are engaged and active in your field, which is a huge plus.
6. Don’t add people you don’t know
Again, just like Facebook, you can also add and connect to people in LinkedIn. After all, interaction is key for social media platforms to work. However, don’t add people you don’t know in LinkedIn.
While Facebook lets you add whoever you want and how many you want, LinkedIn can shut down your account if enough people reject your request.
Connect and reach out only to people you know and build your network around them. You’ll be able to see suggestions based on your current network. You can start adding people from there, but still be mindful and selective.
Remember, LinkedIn is a professional online space. Which means acting professionally is highly recommended.
7. Make sure people can look you up
It’s a good practice to add your email address, your blog or even your Twitter handle in your LinkedIn profile.
This is a good way to legitimise your presence in LinkedIn as a real person, and not as a troll or fake/dummy account.
Your employers should be able to look you up and get a feel of what kind of a person you are. Or just give them options on how they could effectively contact you.
Be sure to take note of the tips mentioned above and take a look at how to best incorporate them in your LinkedIn profile.
If you have any questions or any concerns, feel free to reach out! Click here and visit Inspire Education’s web page and enquire now.
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