Cert IV Frontline
Management - Course
Unit BSBMKG413A
Promote products and
services
(information sourced
from NTIS website
http://www.ntis.gov.au/)
Description
This unit describes the
performance outcomes,
skills and knowledge
required to coordinate
and review the promotion
of an organisation's
products and services.
No licensing,
legislative, regulatory
or certification
requirements apply to
this unit at the time of
endorsement.
Employability Skills
This unit contains
employability skills.
Application Of Unit
This unit applies to
individuals with a broad
knowledge of the
promotion of products
and services specific to
an organisation. They
may have responsibility
to provide guidance or
to delegate aspects of
these tasks to others.
Unit Sector
No sector assigned
Performance criteria
|
Element |
|
Performance
criteria |
| 1. |
Plan
promotional
activities |
|
|
1.1 |
Identify
and
assess
promotional
activities
to
ensure
compatibility
with
organisational
requirements
|
|
1.2 |
Plan and
schedule
promotional
activities
according
to the
marketing
needs of
the
organisation
|
|
1.3 |
Determine
overall
promotional
objectives
in
consultation
with
designated
individuals
and
groups
|
|
1.4 |
Ensure
that
time
lines
and
costs
for
promotion
of
activities
are
realistic
and
consistent
with
budget
resources
|
|
1.5 |
Develop
action
plans to
provide
details
of
products
and
services
being
promoted
|
|
| 2. |
Coordinate
promotional
activities |
|
|
2.1 |
Ensure
personnel
and
resources
to
support
promotional
activities
are
identified
and
prepared
to
facilitate
the
achievement
of
promotional
goals
|
|
2.2 |
Identify
and
agree
roles
and
responsibilities
for
delivery
of
promotional
services
and
allocate
to
relevant
personnel
|
|
2.3 |
Establish
and
conduct
relationships
with
targeted
groups
in a
manner
which
enhances
the
positive
image of
the
organisation
|
|
2.4 |
Use
networks
to
assist
in the
implementation
of
promotional
activities
|
|
| 3. |
Review and
report on
promotional
activities |
|
|
3.1 |
Analyse
audience
feedback
and data
to
determine
the
impact
of the
promotional
activity
on the
delivery
of
products
and
services
|
|
3.2 |
Assess
effectiveness
of
planning
processes
to
identify
possible
improvements
in
future
activities
|
|
3.3 |
Collect
feedback
and
provide
to
personnel
and
agencies
involved
in
promotional
activity
|
|
3.4 |
Analyse
costs
and time
lines to
evaluate
the
benefits
accruing
from the
promotional
activities
|
|
3.5 |
Prepare
conclusions
and
recommendations
from
verifiable
evidence
and
provide
constructive
advice
on
future
directions
of
promotional
activities
|
|
Skills and Knowledge
Required skills
-
literacy skills
to read a variety of
texts; to prepare
general information
and papers; and to
write formal and
informal letters
according to target
audience
-
technology skills
to select and use
technology
appropriate to a
task
-
problem-solving
skills to manage
contingencies in
promotional
activities
-
numeracy skills
to analyse data and
to compare time
lines and
promotional costs
against budgets.
Required knowledge
-
key provisions of
relevant legislation
from all levels of
government that may
affect aspects of
business operations,
such as:
-
planning
processes for
organising
promotional
activities
-
organisational
marketing plan and
associated budgets.
Range statement
The range statement
relates to the unit of
competency as a whole.
It allows for different
work environments and
situations that may
affect performance. Bold
italicised wording, if
used in the performance
criteria, is detailed
below. Essential
operating conditions
that may be present with
training and assessment
(depending on the work
situation, needs of the
candidate, accessibility
of the item, and local
industry and regional
contexts) may also be
included.
|
|
|
|
|
Promotional
activities
may include:
|
|
-
advertisements
-
client
functions
-
employee
functions
-
media
announcements
-
product
launches
-
web pages
|
|
Organisational
requirements
may include:
|
|
-
access
and equity
principles
and
practices
-
confidentiality
and security
requirements
-
defined
resource
parameters
-
ethical
standards
-
filing
and
documentation
storage
processes
-
goals,
objectives,
plans,
systems and
processes
-
legal and
organisational
policies,
guidelines
and
requirements
-
OHS
policies,
procedures
and programs
-
payment
and delivery
options
-
pricing
and discount
policies
-
quality
and
continuous
improvement
processes
and
standards
-
quality
assurance
and/or
procedures
manuals
-
replacement
and refund
policy and
procedures
-
who is
responsible
for products
or services
|
|
Designated
individuals and
groups
may include:
|
|
-
colleagues
-
committees
-
customers
-
external
organisations
-
line
management
-
supervisor
|
|
Personnel and
resources
may include:
|
|
-
management
-
marketing
funds
-
organisational
personnel
-
promotional
products
-
samples
-
technology
-
time
-
venue
|
|
Roles
and
responsibilities
may include:
|
|
-
Code of
Conduct
-
job
description
and
employment
arrangements
-
marketing
plans
-
organisation's
policy
relevant to
work role
-
skills,
training and
competencies
-
supervision
and
accountability
requirements
including
OHS
-
team
structures
|
|
Networks
may include:
|
|
-
company
-
customer
-
internal
-
media and
promotional
-
professional
-
social
|
|
Feedback
may include:
|
|
-
customer/client
response
-
employee
data
-
sales
orders
-
market
share data
-
focus
groups
|
Evidence guide
The evidence guide
provides advice on
assessment and must be
read in conjunction with
the performance
criteria, required
skills and knowledge,
range statement and the
Assessment Guidelines
for the Training
Package.
|
|
|
|
| Overview
of assessment |
|
|
| Critical
aspects for
assessment and
evidence
required to
demonstrate
competency in
this unit |
|
Evidence of
the following is
essential:
-
designing
and
delivering
promotional
presentations
-
evaluating
promotional
impacts
-
presenting
and
advocating
promotional
strategies
within the
organisation
-
assessing
and
reporting on
customer
satisfaction
|
| Context
of and specific
resources for
assessment |
|
Assessment
must ensure:
-
access to
an actual
workplace or
simulated
environment
-
access to
office
equipment
and
resources
-
examples
of
products/services
and
promotional
strategies.
|
| Method of
assessment |
|
A range of
assessment
methods should
be used to
assess practical
skills and
knowledge. The
following
examples are
appropriate for
this unit:
-
direct
questioning
combined
with review
of
portfolios
of evidence
and third
party
workplace
reports of
on-the-job
performance
by the
candidate
-
review of
action plans
developed
for products
and services
being
promoted
-
analysis
of responses
to case
studies and
scenarios
-
demonstration
of
techniques
-
observation
of
presentations
-
assessment
of written
reports.
|
| Guidance
information for
assessment |
|
Holistic
assessment with
other units
relevant to the
industry sector,
workplace and
job role is
recommended, for
example:
|
|
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