Certificate & Diploma Courses in Training and Assessment, TAE, TAA, OHS, Occupational Health and Safety, Child Care, Children's Services, Aged Care, Bookkeeping, Business Administration, HR, Project Management, & Management

BSBMKG413A- Promote products and services

(information sourced from NTIS website http://www.ntis.gov.au/)

Description

This unit describes the performance outcomes, skills and knowledge required to coordinate and review the promotion of an organisation’s products and services. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

Employability Skills

This unit contains employability skills.

Application Of Unit

This unit applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.

Unit Sector

No sector assigned

Performance criteria

Element			Performance criteria
1.	Plan promotional activities		1.1 Identify and assess promotional activities to ensure compatibility with organisational requirements 1.2 Plan and schedule promotional activities according to the marketing needs of the organisation 1.3 Determine overall promotional objectives in consultation with designated individuals and groups 1.4 Ensure that time lines and costs for promotion of activities are realistic and consistent with budget resources 1.5 Develop action plans to provide details of products and services being promoted
2.	Coordinate promotional activities		2.1 Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals 2.2 Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel 2.3 Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation 2.4 Use networks to assist in the implementation of promotional activities
3.	Review and report on promotional activities		3.1 Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services 3.2 Assess effectiveness of planning processes to identify possible improvements in future activities 3.3 Collect feedback and provide to personnel and agencies involved in promotional activity 3.4 Analyse costs and time lines to evaluate the benefits accruing from the promotional activities 3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities

Skills and Knowledge

Required skills

• literacy skills to read a variety of texts; to prepare general information and papers; and to write formal and informal letters according to target audience
• technology skills to select and use technology appropriate to a task
• problem-solving skills to manage contingencies in promotional activities
• numeracy skills to analyse data and to compare time lines and promotional costs against budgets.

Required knowledge

• key provisions of relevant legislation from all levels of government that may affect aspects of business operations, such as:
  • anti-discrimination legislation
  • ethical principles
  • codes of practice
  • privacy laws
  • environmental issues
  • occupational health and safety (OHS)
• planning processes for organising promotional activities
• organisational marketing plan and associated budgets.

Range statement

Promotional activities may include:		advertisements client functions employee functions media announcements product launches web pages
Organisational requirements may include:		access and equity principles and practices confidentiality and security requirements defined resource parameters ethical standards filing and documentation storage processes goals, objectives, plans, systems and processes legal and organisational policies, guidelines and requirements OHS policies, procedures and programs payment and delivery options pricing and discount policies quality and continuous improvement processes and standards quality assurance and/or procedures manuals replacement and refund policy and procedures who is responsible for products or services
Designated individuals and groups may include:		colleagues committees customers external organisations line management supervisor
Personnel and resources may include:		management marketing funds organisational personnel promotional products samples technology time venue
Roles and responsibilities may include:		Code of Conduct job description and employment arrangements marketing plans organisation’s policy relevant to work role skills, training and competencies supervision and accountability requirements including OHS team structures
Networks may include:		company customer internal media and promotional professional social
Feedback may include:		customer/client response employee data sales orders market share data focus groups

Evidence guide

Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit		Evidence of the following is essential: designing and delivering promotional presentations evaluating promotional impacts presenting and advocating promotional strategies within the organisation assessing and reporting on customer satisfaction
Context of and specific resources for assessment		Assessment must ensure: access to an actual workplace or simulated environment access to office equipment and resources examples of products/services and promotional strategies.
Method of assessment		A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate review of action plans developed for products and services being promoted analysis of responses to case studies and scenarios demonstration of techniques observation of presentations assessment of written reports.
Guidance information for assessment		Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: other marketing, sales or public relations units.